Digital Advertising (DA) Online Course (E-Learning)

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Welcome to the Online Digital Advertising (DA) Course (E-Learning). You may browse all related lessons here.

You may access the full course resource library here.

To access this e-learning course free for a year, sign up for the Digital Advertising course.

 

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Digital Advertising (DA) Online Course (E-Learning)

SALE $299.00 $99.00
per year for 1 total payments
1 year of access

Online Course is only available for course participants of the Digital Advertising Course.

Course participants will get 1 year free access to this online course. Please approach your course trainer for the coupon code.

 
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LU1: Introduction to Digital Advertising

Introduction to Digital Advertising
Banner Ads and Pop-up Ads
Arrival of Search Ads
Pros and Cons of Digital Advertising – Ability to Track Speed
Pros & Cons of Digital Advertising – Ability to Target Competitive Landscape

LU2: Understanding Digital Advertising Channels

Digital Advertising Channels
More on Digital Advertising Channels
Keyword Match Types
Google Display Ads
Linkedin Ads
Display Ad Formats
Ad Fraud
Brand Reputation and Safety

LU3: Understanding the Customer Journey

Introduction to Planning the Customer Journey
Advanced Google Search Operators and Google Trends
Conducting Customer Research & Market Analysis
Conducting Customer Research and 4 Stages of Customer Journey
Case Study #1 – Linkedin (See Stage)
Case Study #1 – Linkedin (Think Stage)
Case Study #1 – Linkedin (Do Stage)
Case Study #2 – Secret Lab (See stage)
Case Study #2 – Secret Lab (Think Stage)
Case Study #2 – Secret Lab (Do Stage)
Funnelytics Demo
Digital Advertising Planning Framework + Copywriting tips

LU4: Planning a Digital Advertising Campaign

Common Metrics in Digital Advertising (Part 1)
Common Metrics in Digital Advertising (Part 2)
Common Metrics in Digital Advertising (Part 3)
Metrics vs KPIs (Part 1)
Metrics vs KPIs (Part 2)
Google Ads Campaign Setup (Part 1)
Google Ads Campaign Setup (Part 2)
Google Ads Campaign Setup (Part 3)

LU5: Digital Advertising Analytics

Tracking and Reporting
What is UTM Tracking
Common Metrics to Optimise
Real Case Scenarios

LU6: Integrating Online and Offline Channels

Offline and Digital Marketing