Content Marketing Strategy (CMS) Online Course (E-Learning)

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Welcome to the Online Content Marketing Strategy (CMS) Course (E-Learning). You may browse all related lessons here.

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To access this e-learning course free for 3 years, sign up for the Content Marketing Strategy course.

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Content Marketing Strategy (CMS) Online Course (E-Learning)

$299.00
3 years of access

Online Course is only available for course participants of the Content Marketing Strategy Course

Course participants will get 3-year free access to this online course. Please approach your course trainer for the coupon code.

 
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LU1: Introduction to Content Marketing Strategy

Introduction to Content Marketing Strategy
Elements of A Successful Digital Marketing Strategy
The New Digital Advertising Landscape
Fundamentals of Great Content
Dove’s Real Beauty Sketches
Compelling Brand Stories (Part 1)
Compelling Brand Stories (Part 2)
What are Micro-Moments
Live Videos Content
Voice Search and Personalisation
Three Content Marketing Approaches
Hero-Hub-Hygiene Case Study (Volvo Trucks)
Content Hub and Spoke
Content Repurposing
Content Types for Evergreen Content

LU2: B2B & B2C Content Marketing

Introduction to B2B & B2C Content Marketing
The 7 Steps ABSM Process
B2B Content Marketing Case Studies
B2C Content Marketing
Key Components of B2C Content Marketing Strategy (Part 1)
Key Components of B2C Content Marketing Strategy (Part 2)

LU3: 7 Principles Of Content Marketing Strategy

7 Principles of Content Marketing Strategy (Part 1)
7 Principles of Content Marketing Strategy (Part 2)
7 Principles of Content Marketing Strategy (Part 3)

LU4: Content Marketing Planning Outline

Introduction to Content Marketing Planning Outline
Tools to Discover Content Pillars Topics
Content Pillars and Content Mission Statement
Content Marketing Mission Statement Exercise

LU5: Crafting A Content Buyer’s Persona

Introduction to Crafting an Audience Persona
ROI Behind Persona (Part 1)
ROI Behind Persona (Part 2)
Steps to Build A Persona (Part 1)
Steps to Build A Persona (Part 2)
Buyer Persona Map Exercise

LU6: Buyer’s Journey

Introduction to Audience Journey
Roles of Content Marketers and Prospective Questions
Content Titles, Distribution Channels, Content Assets and KPIs
Content Creators

LU7: Create, Curate and Distribute Content

Create, Curate and Distribute Content (Part 1)
Create, Curate and Distribute Content (Part 2)
The Strategic Display of OSEP Channels
Own Shared Earned Paid (OSEP) Channels
Content Types & Formats
Content Quality Audit Check
Key Questions to Ask About Content Management System
Benefits of Content Management System
10 Tips On Selecting a CMS (Part 1)
10 Tips On Selecting a CMS (Part 2)